Unionbirrai is the association of Italian independent craft breweries, promoting and safeguarding quality beer and providing craft brewers with a unified voice. Following the lead of similar foreign associations, Unionbirrai decided to create a seal to help consumers identify which breweries are independent and craft.
The seal is meant to be adopted by certified breweries on their packaging and marketing materials.
Following an analysis of existing similar marks, we designed a plaque that highlights the words “indipendente” and “artigianale” with a custom made lettering inspired by old Italian typography. The brewing kettle is a universal and inclusive icon that instantly links to breweries, whilst the claim “Una garanzia Unionbirrai” certifies it’s the association itself that guarantees all users of the mark follow a strict disciplinary. The seal comes with a handy style guide that will help breweries with the correct application of the trademark on pack and marketing materials.
The seal was launched in 2019 and has now been successfully adopted by hundreds of breweries and pubs in Italy.