We borrowed the visual language of traditional spirits and liqueurs, and made an extensive research on all the materials, printing techniques and embellishments we could choose from. On the background of the label, we illustrated the Roman cathedral of Lodi Vecchia, a village not far from Brewfist, reimagined as a working brewery. The richly detailed lettering Vecchia Lodi is a homage to Italian sign painting heritage, and we chose copper foil as the hero colour accent. The negative space was filled with ghost embossing that really pops out thanks to the high density of the paper Fasson Centaur Ivoire from Avery Dennison. The neck of the label features a seal across the crown cap with the year’s vintage. Every bottle comes individually packaged in a custom printed gift case with a monochrome version of the label design.