Argo is a small brewery founded in 2013 in Parma, Italy. A team of two since the very beginning, they built the brand upon their strongest passions in life, beer and travel, and quickly developed a loyal following among Italian beer connoisseurs.
We were tasked with rebranding the brewery from head to tail and making travelling the pivotal concept of their visual identity. The iconic airship logo is a symbol for a slow way of travelling, respectful of lands and cultures they’ve come across.
The suitcase covered in stickers, a classic image for the seasoned traveller, was the main inspiration for the illustrations on pack, combined with a bright colour palette. The new tagline “dove lo decidi tu” (literally “you choose where”) is an invitation to come aboard the Argo airship and discover the world in a way that is curious, humble and slow.
A swanky new website and a compelling content strategy tied the project altogether, and now we all look forward to the many trips ahead. Argo takes you on a journey around the world. The destination is your choice.